Join one of Australia's foremost research firms specializing in brand, product, and innovation within the FMCG/CPG and retail sectors. They excel in uncovering the "consumer truth," crafting insights that resonate deeply with target audiences to build compelling brand narratives.
  
Company Overview:
Renowned for their work with leading CPG/FMCG and retail clients, particularly in the food & beverage industries, they offer a comprehensive suite of services including:

• Portfolio positioning
• Communications testing
• New brand development
• Target market identification
• Visual identity strategy
• Category deep dives and U&A’s
• Consumer and shopper journey mapping
• Occasion and need state mapping
• Innovation platform development and screening
• Shopper research

Role Overview:
As a Qualitative Director, you will play a pivotal role in:
  

• Contributing to new business development through impactful proposals
• Designing qualitative research methodologies and discussion guides
• Moderating fieldwork and conducting interviews
• Crafting presentations and reports with strategic recommendations
• Engaging clients through presentations, workshops, and action planning
• Nurturing long-term client relationships, fostering collaboration beyond project timelines

 About you:

• You have extensive experience running qualitative research in a commercial setting.
• You are well versed in a range of research techniques and study types.
• You have a strong track record of working with FMCG and Retail clients.
• You are a confident client leader.
• You enjoy mentoring juniors.

Perks and Benefits:
Enjoy a 4-day workweek with full pay for the 5th day, alongside 25 days of leave, unlimited unpaid leave, flexible working arrangements, and a supportive, inclusive culture. Benefit from personalized development plans and work from state-of-the-art offices in South Melbourne.
  
Apply Today:
To apply or learn more about this opportunity, please send your CV to rhaylett@resourcesgroup.com or contact Rowan directly at 0449880582.
  
About Resources Group
  
With over twenty five years’ experience helping thousands of Researchers, Insight Specialists and Data Analysts in their career moves, no one has better knowledge of the Market Research, Insights and Marketing Strategy job market than Resources Group. Our consultants take the time to understand your career aims and are dedicated to providing impartial advice and finding you the best career move, with access to an unrivalled range of opportunities with top employers in the sector - visit our website for many more options!
  
Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background