- Posted 12 September 2024
- Salary $150,000 +++
- Location Australia: Melbourne
- Job type Permanent
- DisciplineResearch Strategy
- Reference861377
- Job Category Qualitative Research & Planning, Behavioural, Innovation & Brand Strategy
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Qualitative Director - Consumer Insights
Job description
With offices in Australia & the USA, our client is a boutique consumer-centric brand strategy & insights consultancy.
What makes them unique is their ability to understand consumers from multiple perspectives.
They use diverse thinking and methodologies, qualitative research, advanced quant analytics, UX, brand strategy, design thinking, ethnography, and shopper research to find stories in data.
All projects are ad-hoc, so you’ll enjoy a constant stream of varied work on topics such as – brand strategy, package design, innovation, NPD, communications & brand identity. Partnering with clients from supermarket giants to restaurants, retailers and FMCG brands across every category, they love the variety of interesting problems they solve!
As the agency grows, they’re excited for a qualitative insights strategist to join them, leading projects from initial prop through to final presentation, with a key focus on translating research insights into strategic recommendations and actionable tools.
We’re looking for quallies that love delving into the consumer psyche to find the spark of insight that unlocks a category or brand opportunity and inspires clients to action. A senior role within the agency, you’ll be involves in all elements of the process from initial pitch through to final presentation delivery!
About you – the essentials:
To apply, please contact Emily Moser at Resources Group emoser@resourcesgroup.com or call me on +61 449 172 882
About Resources Group
We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.
Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.
What makes them unique is their ability to understand consumers from multiple perspectives.
They use diverse thinking and methodologies, qualitative research, advanced quant analytics, UX, brand strategy, design thinking, ethnography, and shopper research to find stories in data.
All projects are ad-hoc, so you’ll enjoy a constant stream of varied work on topics such as – brand strategy, package design, innovation, NPD, communications & brand identity. Partnering with clients from supermarket giants to restaurants, retailers and FMCG brands across every category, they love the variety of interesting problems they solve!
As the agency grows, they’re excited for a qualitative insights strategist to join them, leading projects from initial prop through to final presentation, with a key focus on translating research insights into strategic recommendations and actionable tools.
We’re looking for quallies that love delving into the consumer psyche to find the spark of insight that unlocks a category or brand opportunity and inspires clients to action. A senior role within the agency, you’ll be involves in all elements of the process from initial pitch through to final presentation delivery!
About you – the essentials:
- Qualitative research – Proven agency experience designing and running qualitative research projects pitch through to presentation, hands-on facilitating fieldwork. Methodological tookit - focus groups, in-depth interviews, workshops, in-store observations, ethnography, shopper-safaris, shop-a-longs and ethnography with room to bring new ideas to the table!
- Strategic thinking – an ability to think beyond the obvious and find ah-ha moments that spark brand transformation
- Client leadership – consistently delivering strategic insights and managing key client relationships with an ability to communicate with stakeholders across all levels
- Storytelling – ability to draw upon mixed-method qual/quant thinking, delivering visually engaging story-led presentations with clear recommendations for clients
- Business development – confidence in writing proposals and pitching to clients
- Team management – an engaging mentor with a genuine desire to join a fun, innovative agency where your voice will be heard and ideas welcome
To apply, please contact Emily Moser at Resources Group emoser@resourcesgroup.com or call me on +61 449 172 882
About Resources Group
We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.
Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.